Empowering Women's Health through Digital Innovation
higroup's collaboration with Medis resulted in Mydonna, a platform focused on women's health. Offering products for period discomfort, pregnancy, fertility, and wellness, it includes a blog and quizzes for personalized recommendations.
Tools
- Laravel
- JavaScript
- CSS
- HTML/HTML5
- Vue.js
- AWS
- MySQL
- HyGraph
- DotDigital
- BigCommerce
- Stripe
Live Preview
CHALLENGE
Creating MyDonna meant more than building an e-commerce site—it was about empowering women through a platform that educates, blends wellness, and shopping in a traditionally stigmatized space. We faced the challenge of designing a seamless user experience that respects privacy, ensures trust in health-related purchases, and offers tailored guidance. The goal: normalize conversations around women menstrual and intimate care.
Confident Intimacy Starts with Choice
MyDonna is your personal destination for intimate care, offering a curated selection of products tailored to every stage of womanhood—from pregnancy to everyday wellness. We believe that education and empowerment go hand in hand, which is why the platform not only provides trusted products but also supports women with expert guidance on intimacy, hygiene, and self-care. Feel confident in your body with solutions designed for your health, comfort, and confidence.
1
Women’s Health E‑Commerce
2
Health Tech Innovation
3
Data Privacy Compliance
35%
Conversion rate increased by 35%.
180%
User base grew by over 180% in the first year!
90%
Customer satisfaction is exceptionally high at around 90%.
SOLUTION
We strategically integrated Hygraph, BigCommerce, Stripe, and DotDigital to build a secure and scalable platform tailored to women’s health. Beyond tech, we addressed the business challenge of normalizing conversations around intimate care by creating a personalized, educational, and stigma-free shopping experience. The platform guides users to informed decisions, fosters trust in sensitive product categories, and positions MyDonna as a go-to wellness destination.
Seamless Digital Solution
From back-in-stock notifications and loyalty-based account benefits to intuitive mobile registration and product subscription flows, the platform focuses on personalization and convenience. Users can explore educational content around period care, filter articles by topics, and enjoy a tailored shopping experience. Each touchpoint reflects MyDonna’s mission: to provide stigma-free, accessible, and user-friendly digital health services for women, supported by clean UX and thoughtful content integration.
001
Project Discovery
002
Website Development
003
Quality Assurance and Optimization
004
DevOps Setup
005
Website Launch
006
Support
ENDING REMARKS
MyDonna redefined what a women’s health platform can be—personalized, educational, and stigma-free. By blending thoughtful UX with robust technology, we helped Medis deliver a secure, empowering experience that supports women in every stage of life. From concept to market success, this project showcases the power of collaboration, innovation, and a mission-driven approach to digital wellness.
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