The Good Side of Bread, Digitally Delivered
Argeta needed a renewed digital presence that matched their brand vision. As user expectations evolved, so did the need for a more intuitive and mobile-friendly website. We redesigned the platform to enhance usability and provide a seamless experience for customers.
CHALLENGE
As Argeta’s brand expanded across more than 30 global markets, their digital presence needed to evolve accordingly. The previous website, while functional, no longer reflected the brand’s leadership in quality, sustainability, and innovation. It lacked the clarity, responsiveness, and content structure required to support diverse audiences and modern user behavior. Argeta needed a website that not only matched its visual identity but also elevated user engagement, showcased product diversity, and enabled a stronger global connection with its community.
Visual Storytelling that Captures Argeta’s Essence
The combination of product variety showcases how Argeta blends emotional appeal with brand clarity. It reflects a brand that’s both trusted and exploratory—offering everyday authenticity, bold flavor options, and a seamless user experience. The visual identity speaks to modern consumers while honoring tradition, reinforcing Argeta’s role as a go-to choice for quality spreads. With consistent design, clear messaging, and rich storytelling, the brand connects across physical and digital touchpoints, strengthening loyalty and inspiring discovery.
001
Product Discovery
002
UI / UX Design
003
User Testing and UX Augmentation
004
User Flow Design
005
Product Launch
SOLUTION
Our team collaborated closely with Argeta to completely redesign their website—from user experience to content hierarchy and technical implementation. We introduced a clean, modular design system that prioritized mobile-first navigation, product filtering, and visual storytelling. Each product category was restructured to be discoverable and informative, while sustainability and brand values were brought to life through dedicated interactive sections. The new platform was built for scalability and localization, supporting multiple markets and languages with ease. Accessibility, performance, and SEO best practices were integrated from the start, ensuring Argeta could serve its growing global audience with speed, clarity, and consistency.
Packaging Meets Storytelling in a Fresh Way
The scroll-based animation mimicking the opening of an Argeta can brings product functionality to life—making freshness feel interactive and tangible. Paired with a realistic serving moment, the concept perfectly reflects Argeta’s approach: combining smart design with everyday enjoyment. This blend of tactile digital experience and honest food presentation builds trust, sparks curiosity, and reinforces the brand promise. It’s a small, playful moment that leaves a lasting impression—showing how even a can becomes part of the story.
20
Support over 20+ markets.
2500+
Over 2500+ unique pages.
< 1
The entire website (2,500+ pages) can be deployed in under one minute.
Color and Craft in Perfect Brand Sync
Argeta’s visual world comes to life through a seamless blend of brand colors and real-world presentation. The colors found in the food and setting reflect the exact tones defined in the palette, proving how well brand design translates into the real world. This harmony between packaging, product, and atmosphere builds instant recognition and trust. It’s more than color—it’s consistency, carefully crafted to make Argeta feel premium, familiar, and full of flavor at every touchpoint.
ENDING REMARKS
The redesigned Argeta website now stands as a digital reflection of the brand’s core values—quality, innovation, and responsibility. It provides a seamless experience for users across devices and geographies, while offering Argeta’s team the flexibility to manage and evolve content over time. Since launch, the platform has supported stronger brand storytelling, improved product visibility, and enhanced user engagement. By aligning strategy, design, and technology, we helped Argeta deliver not just a new website, but a digital foundation for future growth and global connection.
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